- Never easier: We live in the best of times. Achieving global peace has never been more feasible. Our connections with our brother and sister human-beings around the world has never been stronger. We have the technology to spread the simple message of Live and Let Live rapidly to every person on earth, and we only need to convince a proactive minority.
- Never more urgent: the military, environmental, economic and technological threats to global peace have never been greater.
- Why not?! This could be the era that we usher in unprecedented levels of global peace, freedom and prosperity – why wait?! No scientific advancement or planetary alignment is needed – we can simply choose to live in freedom and peace. Live and Let Live lays out the path to peace.
- Resolves society’s cognitive dissonance: In our roles as sons, daughters, parents, siblings and friends, we all respect and endorse the principles of Live and Let Live; we seek harmony and we don’t aggress. But, as citizens and subjects, almost all of us consent to the systems of coercion that pervade society. We don’t even recognise them as coercive, because it’s all we know; we were born into them. We teach our families to live and let live, but abandon these principles at the societal level.